| DAY 1 - MAY 6, 2020 | |
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| 14:00 - 15:00 | Session I: How AI & machine learning helps to bring better customer experiences to life
There have been more significant changes in technology in the past 5 years than in the previous 20 - it’s changing our lives at an unprecedented pace. But with all the ways to connect that are possible today we ask ourselves, how many of them are really going to be meaningful to today’s consumer? In this session, learn how today shopper is moving and buying across digital and the store, creating opportunities for retailers to engage them in ways never before possible -- and how AI and machine learning can help deliver the personalized, frictionless experiences they expect. But consumer expectations and preferences vary greatly by demographic, geography, and career field. How can we harness this new wave of consumer data to create intuitive shopping experiences that evolve with the consumer journey?
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| 15:00 - 16:00 | Session II: Keynote Experiential eCommerce - Crafting Meaningful Experiences To Engage Customers And Drive Sales |
| 16:00 - 17:00 | Session III: The New Rules of Omni Marketing
The most successful brands of today are actively cultivating a community of consumers. The 3C’s of marketing are today - Content, Purpose and Action —all of which deepen their relationship with the brand. We’ll take a look at how giving consumers a stake in brand equity and creativity can lead to explosive growth and innovation.
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