Mr. Prahlad Kakar
Advertising Film Director, Genesis Film Productions

Add to Calendar 18-07-2014 18:00:00 19-07-2014 18:30:00 68 ENTREPRENEURSHIP: A WAY OF BUSINESS; A WAY OF LIFE A Keynote by Mr. Prahlad Kakar, Advertising Film Director, Genesis Film Productions Vivanta by Taj, Surajkund, Delhi Franchise India Holdings Limited true DD/MM/YYYY

Prahlad Kakar has been an Advertising Film Director for Genesis Film Productions, one of India�s oldest and foremost Ad film production houses since its inception in 1977. Prahlad founded Genesis in 1977 and virtually invented a genre of television advertising in India in the years that followed. Prahlad has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award wining commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. After having assisted renowned feature Filmmaker, Mr. Shyam Benegal, he moved onto Advertising films. He has helped create memorable campaigns for brands like Pepsi �yehi heh right choice baby! Aha� Gold spot �the zing thing�, Maggie �2 minutes?� Britannia �ting ting ti ting�, Limca �Zor ka Jhatka�and Maggi Sauces �Its different!".

Prahlad has ruled the ad film making business and has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. Genesis won both Gold and Silver awards including� Campaign of the Year� for the Pepsi commercials at AAAI in 1996. His Public service films for Ceat won awards in the New York Festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes.

30 years down the line Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for 2 years in a row for years 2003 and 2004 by the Brand Equity. Prahlad Kakar�s aesthetic sensibilities have found shape and form in the hundred of films done over a career that spans over 32yrs..