Shruti strives to create thoughtful business models that harmonise people, planet and profit. Under her value-driven leadership, Tamara Leisure Experiences has grown to become synonymous with responsible tourism. The organisation’s ecosystem of sustainable initiatives closely integrate climate resilient policies including green building practices, wildlife preservation, and optimised use of resources among other factors. Tamara’s culture and operations also combine to address three key arenas that stand especially close to Shruti’s personal vision: gender parity, human capital building and meaningful job creation to uplift local economies.
Tamara operates three distinct hotel brands in South India as well as independent business hotels in Germany.
Shruti was named a Young Global Leader of The World Economic Forum in 2017 and serves as a Co-lead on the Responsible Destinations workstream of the Global Future Council for Sustainable Tourism. For her continued notable contributions towards building responsible hospitality models, Shruti was named among Fortune India’s 40 under 40 in 2022.
Shruti serves as a Trustee for all Foundations of the Shibulal Family Philanthropic Initiatives, which provide educational opportunities and healthcare assistance to underprivileged sections of society. She is also a Trustee of WEP - Women's Education Project, which focuses on educating and uplifting young women from vulnerable backgrounds. Shruti is on the Governing Board of ATREE - Ashoka Trust for Research in Ecology and Environment. In 2019, Shruti launched SAATHIYA - a hospitality skilling program which enables young people from disadvantaged backgrounds to become employable within the restaurant and hotel industries. Focussing on industry-relevant skilling, building careers, and creating a community, SAATHIYA has already shown positive results in improving the lives and prospects of its graduates.
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