Ashok Hariharan is the founder & CEO of IDfy, an Integrated Identity Platform. Our mission is to transform billions of lives by unlocking opportunities for trustworthy people and enterprises. We do this by helping enterprises eliminate fraud and establish trust through products and solutions for KYC, KYB, Background Verification, Risk Assessment and Digital Onboarding. Ashok has steered IDfy to a market-leading position, trusted by companies like Amazon, Induslnd Bank, HDFC Bank, PhonePe, Dream11, and Hindustan Unilever. Ashok holds an MBA from the Indian School of Business and a BSEE from Penn State University. He has worked in the strategy team, across functions on cost optimization, product strategy/management, and pricing strategy at British Telecom in London.