With over a decade of dynamic leadership in the Indian startup landscape, Anurag is known for his strategic acumen and entrepreneurial flair. His multifaceted career spans e-commerce, food delivery, content, and gaming, demonstrating his adaptability in navigating market dynamics.
After a brief stint at ITC, Anurag began his startup journey at Snapdeal as Director & Head Marketplace for General Merchandise, where he bolstered the seller ecosystem. He then joined Swiggy as National Head of Sales, leading a 300-member team and expanding Swiggy's restaurant partnerships from 5,000 to over 100,000.
Next, he directly worked with the founders and also built three pivotal categories at Swiggy—Gourmet, Guiltfree, and Meat—achieving and unlocking value with businesses that scaled an ARR of over $100 million. Anurag then co-founded Wakao, a short video content platform backed by Accel and Elevation with $2.5M in seed funding. Although the venture scaled well, he chose to return 40% of the investor capital due to monetization challenges.