Aayushman Sinha, one of Forbes India’s ‘New Age Entrepreneurs’ is best known for his contributions to the entertainment industry with a vision of building and enabling pop culture in India. As the Founder and CEO of REPRESENT, he manages some of India’s most exciting artists in a 360-degree capacity and also consults with leading consumer and tech companies on their music strategy.

He has created unique opportunities, taking his artists to global stages like Tomorrowland, Mysteryland, Wembley Arena, and on worldwide tours. He was the driving force behind the production of ‘KARAM’ by KSHMR,’ hailed as the most groundbreaking Desi hip-hop album ever produced.From co-creating IPs with Instagram and Snapchat to helping launch Triller in India and consulting with the world’s biggest consumer brand—Coca-Cola—to build music into its DNA and scale this across India. REPRESENT has been accurately named amongst ‘Music Startups Disrupting The Indian Market’ by Entrepreneur India.
As a partner at BlackCab, an integrated marketing agency, he has helped it grow into one of the leading names in handling mandates for the biggest media, entertainment, and D2C brands, overseeing over 60 full-time marketers. To support the growing demand for AR solutions in marketing and content, Aayushman has ventured into the field with RADAR, one of India’s first AR Content Solutions Agencies. .