Vineeta Singh is the CEO & Co-Founder of SUGAR Cosmetics– the cult-favourite makeup brand amongst millennials that has scaled faster than any other. The year 2021 was off to a strong start for the digital-first beauty player as they announced a $21 Million (INR 153 Cr) Series C funding round led by Elevation Capital (formerly, SAIF Partners), with existing investors A91 Partners, India Quotient participating and strategic venture debt from Stride Ventures.

Over a decade ago, IIM Ahmedabad/IIT Madras alumni, Vineeta Singh had declined a top dollar investment banking placement offer to start up her own venture. Having served in leadership positions at various other multi-million-dollar businesses since and successfully building India’s largest beauty subscription service along the way – Vineeta co-founded SUGAR Cosmetics in 2015 with a single-point agenda of creating world-class makeup products with high-pigmentation that specifically catered to the Indian skin tone.