Niharika NM, is a 24 year old Indian digital content creator, widely known for taking the Instagram community by storm in 2020 through her humorous and relatable Instagram reels. She has also been the only solo creator to be chosen as one of the global ambassadors of Creators for Change- a YouTube initiative twice in a row, which uses influencers to generate awareness and engage their audience regarding relevant social issues.
Niharika's video 'Living Alone 101' went viral on Instagram and has crossed 11 million views in just under 13 days. She has since grown and continues to grow exponentially as she has become one of the fastest growing content creators on Instagram.
With just 100k followers on 17 October 2020, she crossed the esteemed 1 million mark on 17 December 2020, exactly two months later. Currently she has over 2.8+ million followers across all social media platforms and is growing. This puts her in an elite bracket of 0.32% of users who have this kind of reach (according to the Mention x Hubspot Instagram Engagement Report 2020).
Born in Chennai and brought up in Bengaluru, Niharika’s taste in comedy is extremely diverse. She counts everyone from Jim Carrey to Rowan Atkinson and Brahmanandam to Vadivelu, as well as Vivek, Santhanam and Vennela Kishore among her inspirations. “If all else fails, I turn to my friends and family because they’re all absolute clowns, '' she says. True to this, her content often references them, especially her parents, whom she describes as “very traditional but also cool at the same time”. Through her childhood, they captured her innate humour on video and are therefore very used to it.
An engineer who is now pursuing her MBA in the USA along with juggling digital content creation, Niharika has immense love for theatre. Growing up, she had always been attracted to plays and movies, but the idea of being a part of such productions seemed too wishful.
Having been introduced to YouTube when she was in Class 10, but it was nearly three years later that she started expressing herself on the Internet through her videos. She gained popularity through short, funny skits, entertaining viewers with her own brand of observational comedy. She is known for her ‘Types’ video series covering everything from ‘Types of Students Before An Exam’ to ‘Types of People at College’.” Her "Types of Students Before an Exam" video went viral, garnering her 10,000 new subscribers in just a few hours the first time she decided to make content!
With her ever growing reach, she has also collaborated with Netflix India and Amazon Prime India for a number of Instagram reels collaborations.