After securing a Master of Science degree in Biomedical Engineering from Cleveland State University in the USA, Asawari developed research and analytical skills that are inclusive of product development. However, her entrepreneurial spirit in the digital space led to work at LetsShave.com. She started her career in biomedical engineering research and kept on reinventing herself for the last 4 years until she became the Chief Marketing Officer at LetShave.com. She has demonstrated a history of building a strong FMCG brand from scratch, growing revenue from 0 to more than $4 Million in 4 years, developing successful strategies that drive 2X ROI, driving higher retention rates and growing meaningful, long-term sustainable business. She helped her company secure an undisclosed amount of Series A investment from a Korean razor manufacturing company. She envisions LetsShave becoming the synonym for unique shaving and grooming products for both men and women in India and across the world.

She specializes in Digital Ads, Strategy, Content Writing, FMCG Product Designing and Development, Brand Development, and Management for eCommerce business. She also spearheads procurement, supply chain, legal and budget management for the brand. She has a particular interest in developing innovative FMCG products, selling with creative marketing strategies. She is an advocate for the business transformation in the current digital with the help of data analytics tools with customers’ interests at its heart. In her leisure time, Asawari enjoys cooking and working out. She is from Mumbai from academic family background.