A school dropout, who went on to do his Engineering in Computer Science from NIT Calicut and MBA from IIM-Bangalore, Musthafa PC’s love for traditional Indian food complements his penchant for technology and innovation.

Musthafa was born and brought up in a remote village in Kerala, where his father worked as a daily wage labourer. His humble beginnings strengthened his social consciousness and resolve to help build a world, where everyone has equal opportunities.After spending initial years of his career at top MNCs,in 2005, he joined hands with four of his cousins in Bengaluru to start iD Fresh Food.Hisendeavour was to create employment opportunities to aspirants from rural India and to make fresh, natural, preservative-free food accessible to all. Today, iD Fresh delivers a wide range of ready-to-cook, fresh Indian foods, including Idly/Dosa batter,Squeeze-and-Fry Vada Batter and traditional Filter Coffee Decoction that havebeen commended across the globe for their innovation.The company has evolved from making batter in a 50-sqft kitchen in Bengaluru toestablishing its presence across India, UAE and USA.

Musthafa has been invited to share his success story at various esteemed platforms, including the Harvard Business School, MIT-Sloan and United Nations. With an emphasis on innovative packaging and unique product delivery, PC has helped pave the way for a revolution in the fresh food market in India.