Startup Summit

Mahesh Keshwala

Comedy Content Creator & Youtuber

Mahesh Keshwala who goes by the alias Thugesh is a popular content creator in the comedy genre. With a loyal fan following of more than 5 million subscribers on YouTube, his channel is currently one of the most-viewed in its space. His talk show, The Thugesh Show has been able to amass around 90 million views. Keshwala found his passion for content creation in the year 2014. When he saw the likes of Bhuvan Bam, Carry Minati and Mumbaiker Nikhil on YouTube, he made his own channel too and named it ‘Top 10 list- India’. He recorded the whole video with his phone but couldn’t edit it himself. This is why he scrapped the idea entirely! While pursuing B.Comm and working as a company secretary, he came across a channel named ‘Thug Life Videos‘ and this gave birth to a plethora of ideas in Thugesh’s mind. Alongside his eponymous YouTube channel, he also pursued modelling, did ramp shows, won pageants and featured in various print ads. His first video was titled ‘Chris Gayle Thug Life’ and over a few months, it gained over 5 lakh views and also got monetized. This motivated him to work on more of such ‘Thug Life‘ videos and after that, there was no looking back for him. While he also started venturing into different genres of videos, his subscribers wanted him to predominantly focus on ‘Thug Life‘. People enjoy his content because it’s not only super quirky and entertaining but also family-friendly. Keshwala only went from strength to strength in terms of content creation on YouTube. He launched his second channel called ‘Thugesh Unflitered ‘with a focus on gaming, vlogging, challenges ,gameplays, vlogs, meme reviews. As a travel and adventure enthusiast, he documents his experiences on this channel as well. His consistency, relatability, and love for his audience are the traits that set him apart and makes his family audience connect with him.