Startup Summit

Yashraj Mukhate

Music Producer, Lyricist and Music Composer

A music enthusiast and social media sensation, Yashraj Mukhate is well known for composing quirky and hilarious remixes. His initial breakthrough came by synchronizing rap beats to a scene featured in the television soap opera, "Saath Nibhaana Saathiya" in August 2020 famously known as “Rasode mein Kaun tha” and since then, he is almost always in the news for his viral parodical videos.
While initially, he pursued engineering in college, his evenings dwelled on rehearsing instruments, which led him to make a successful career on social media. Yashraj's videos have sparked laughter creating a buzz on the internet, with many praising his artful talent. His quirky and entertaining content has become a rage on social media garnering him over 7.7M followers across social media. The driving force behind his meteoric rise is about working endlessly to pursue passion.
Yashraj’s talent has not gone unnoticed by major brands seeking to create a buzz around their products. Known for his quirky lyrics and catchy tunes, he has collaborated with several renowned brands, including Uncle Chips, American Tourister, Oreo, Tic Tac, and others. His jingles have resonated with audiences, leading to viral sensations on the internet. His fans have inundated enormous love on Yashraj for releasing his version of ‘Jhoome Jo Pathaan’ song that even compelled Vishal Dadlani to comment on it who then asked Mukhate to make the full song and requested for a future collaboration.
Yashraj collaborated with TheSmallBigIdea, digital partner of Ajay Devgn Films to write and compose an exciting track ‘Jalaya Toh Nahin Na’ based on Ajay Devgn's character in the movie ‘Runway34’. From decoding various genres of music to singers’ singing style, or collaborating with well-known brands like Pepsi, KFC India, Vivo India, Oreo, Netflix India, Zee5, among others to make original songs, Yashraj has proved his craft over a short period of time.
Apart from his illustrious career as a content creator and music composer, 2021 saw Yashraj launch his first-ever official merchandise; a signature ‘Rasode mein kon tha?’ t-shirt. l Recently, Yashraj achieved yet another milestone by collaborating with renowned Bollywood music producers Salim and Sulaiman Merchant for his first music video, 'Kahaaniyaan,' which received overwhelming acclaim and made it to the prestigious Times Square Billboard in New York.
Yashraj also launched his own Record label YM Originals under which he also released his 1st original song “Rasmalai.” He recently collaborated with Lucky Ali on their new song “Muskuraayega.” His biggest collaborations took place with Too Yum brand Featuring Virat Kohli for their new Anthem.