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Maruti Suzuki India Limited has officially commenced sales of its first Battery Electric Vehicle (BEV), the e VITARA, marking a significant step in India’s electric mobility journey. The company announced the launch on 17 February 2026 and disclosed the development to the National Stock Exchange of India and BSE Limited. The electric SUV is being retailed through the company’s premium NEXA dealership network, where customers can explore the vehicle, book test drives, and place orders with an initial payment of ₹21,000.
The e VITARA has been introduced under a Battery-as-a-Service (BaaS) ownership model, with an introductory price starting at ₹10.99 lakh. Under this structure, the cost of the battery is separated from the vehicle price, allowing buyers to avoid a large upfront payment. Instead, users pay a usage-based fee of ₹3.99 per kilometre, calculated for the 49kWh battery variant based on an assumed daily driving distance of 60 kilometres.
The BaaS scheme is available for personal use only and remains subject to approval by financial institutions. The announced price excludes charging costs, road tax, insurance, TCS, and other applicable government charges. The company aims to reduce the entry barrier for electric vehicle ownership by offering a more flexible and affordable financing structure.
Customers will also receive a comprehensive ownership benefits package, including an assured buyback value of up to 60 percent after three years, an eight-year warranty covering both the vehicle and battery, a complimentary home charger with installation worth ₹50,000, and free charging for one year. The launch is expected to strengthen the company’s position in India’s rapidly expanding electric passenger vehicle market.
