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Mercedes-Benz India is ramping up its electric vehicle (EV) strategy with plans to launch more than half a dozen new EV models over the next 18–24 months. This move is part of the company’s broader global plan to introduce over 40 new products, with the new CLA EV marking the beginning of a next-generation electric lineup.
The company is shifting from a limited, premium-focused EV approach to a broader portfolio-led strategy aimed at attracting younger buyers and expanding beyond early adopters. The CLA EV, positioned as an entry-level electric model, plays a central role in this transition and is built on a new 800-volt architecture with the latest MB.OS software.
According to Santosh Iyer, MD & CEO of Mercedes-Benz India, “The CLA is more of a technology play than a price play,” highlighting the company’s focus on product strength rather than pricing disruption.
Looking ahead, Mercedes-Benz plans to introduce models such as the GLC EV and C-Class EV, aiming to offer an electric option across every major segment—from A-Class to S-Class. The company also intends to launch two additional EVs in 2026, although specific details remain undisclosed.
While EV adoption in India continues to grow gradually—particularly in the luxury segment where such vehicles are often secondary purchases—factors like pricing, incentives, and total cost of ownership remain critical.
Mercedes-Benz is maintaining a powertrain-agnostic approach, continuing its petrol and diesel offerings, especially as diesel SUVs remain popular in the Indian market. With a strong EV pipeline and an expanded product strategy, the company is now entering a more decisive phase in its electric journey, moving from a niche presence to a full-portfolio EV play.
