Nitin Jain is a seasoned serial entrepreneur with a deep passion for creating value across the
entire ecosystem. Currently, he is scaling the AI Computer Vision venture, Assert AI, with the
ambitious vision of becoming the largest player in this domain. Under his leadership, Assert AI
is transforming how banks and organizations in retail utilize CCTV feed analysis to enhance
customer experiences, operational effectiveness, occupational and public safety and security.
Assert AI's solutions range from queue monitoring and optimization to designing better customer
experiences and driving sales. By providing real-time, actionable information, Assert AI enables
clients to streamline operations and make data-driven decisions.
Before Assert AI, Nitin founded Machadalo, a venture that garnered significant media attention
from NDTV, ET Now, Times Now, VC Circle, and YourStory. He also established the Mumbai
operations for OYO Rooms, rapidly expanding to 80 hotels in just seven months. With a strong
background in research and analytics, Nitin founded Infolitics in 2006, providing comprehensive
business research and market strategy services. He also established a global knowledge and
analytics function at PerkinElmer, creating a Center of Excellence for company-wide research
needs.
Nitin's expertise extends to building and scaling business operations, with a strong focus on
networking and team leadership. He enjoys mentoring startups, guiding them in strategy,
operations, and marketing, and is known for fostering high-performing teams.
