Elston

Prakash Kumar

Co-founder & CTO, Kartmax

Mr. Prakash Kumar is the Techpreneur, Co-Founder and Principal Architect of KartmaX - an enterprise-grade headless eCommerce platform. He is also CTO at GreenHonchos, a leading eCommerce solutions company, where he led tech implementation for 50+ D2C brands from India and western countries.

For more than a decade and half, Prakash has been on a passionate journey to unlock the potential of eCommerce businesses through technology and democratizing the ecosystem by helping businesses to start, and establish their online presence in both the emerged and the emerging markets across the globe.

In 2018, he was leading eCom implementation for a major fashion Brand with 500+ high-street stores, when he came across limitations of mainstream technology solutions. They've got two problems - one, they were built in Western markets and did not factor in the unique challenges of India eCommerce. Second, they were built on legacy monolithic architecture which was not suitable for large growing businesses. To overcome this scaling issue, he built a new solution ground up on Headless and Service-oriented Architecture. Named it KartmaX. When deployed on Production, this solution improved the Sales by ~40℅. Encouraged by this success, he embarked on a journey to make KartmaX a true best-in-class eCommerce technology platform which is affordable to all D2C businesses in India.

KartmaX has grown from strength to strength and currently fuels the growth for 30+ leading D2C brands. It is a leading product that leverages Headless, Serverless and Artificial Intelligence for the modern-age D2C businesses.

Beyond his work commitments and brainstorming sessions with his team of passionate developers, you can find Prakash engaged in offline tech workshops and contributing to industry knowledge repositories and at the same time helping new generation tech leaders and business leaders to leverage the technology to their advantage.

Powered by his vision and efforts, GreenHonchos has been acknowledged as eCommerce Solution Provider of the year at Indian eRetails Awards, 2019 and eCommerce Technology Company of the Year at the CIO Review Forum 2019

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