Professor Chaudhuri is an acclaimed writer and her book �Thorns to Competition� went on to become a bestseller and one of the most wanted books in the field of management. She has also written a book on Advertising titled �Orangutan as your Brand ambassadors�.

Prof. Rajita Chaudhuri is the Consulting Editor of 4P�s Business and Marketing magazine. Her columns on various business topics also appear in the magazine �Bangladesh Brand Forum�, a very popular magazine from Bangladesh, and also on the very popular website �makemycareer.com�.

She is a professor of Business Communications at the Indian Institute of Planning and Management. Prof Chaudhuri has been a speaker at the �World Brand Congress� for the past two years.

She also heads Planman Marcom - an integrated Communications, Advertising and Promotions company. She also conducts numerous workshops for corporate houses.