Session 12 - Building a Business that matters: Community Building Lessons

Time: 16:00 - 16:30

There are those brands that just seem to attract raving fans.

Session Highlights:

• What can be learnt from companies who seem to have created their own culture and following?
• How do cult brands differentiate from other brands that sell the same product?
• How do these brands use experience to promote a lifestyle
• How do these brands seem to be exactly where their customer needs them to be?
• How do they create such a sense of community?

Expert Speaker